Name Dispute:
VIRGIN ENTERPRISES LIMITED (Applicant) vs VIRGIN CORPORATE (PTY) LIMITED (First Respondent) and COMPANIES AND INTELLECTUAL PROPERTY COMMISSION (CIPC) (Second Respondent)
This application was brought in terms of section 160 of the Companies Act 71 of 2008 (the Act) for an order that the First Respondent’s name does not satisfy the requirements of section 11 of the Act and accordingly the First Respondent should be directed to change its name as provided for in s 160 (3) (b) (ii) of the Act.
Mr. Rory James Richardson deposed an affidavit on behalf of the Applicant, he avers that the Applicant is a registered proprietor of 97 trademark and registrations for the world ‘Virgin’ in South Africa. Given the unopposed nature of this evidence it must now be treated as common cause. Mr. Richardson described the way the Virgin group has grown exponentially and has interest in some 60 Virgin branded businesses which operate across a diverse range of sectors including entertainment, health and wellness, money, people, technology, travel, at leisure. In addition, Mr. Richardson also stated that the Applicant has over the past 30 years has offered all types of goods and services and operated in many industries within South Africa.
It appears that the only listed director of the First Respondent is Mr. Gabriel Pieter Visagie who is also listed as the only member of Virgin Industries CC with Registration number 2013/086947/07. Around May 2022 the Applicant was made aware of the First Respondent when the Applicant’s attorneys noticed that the company is registered with the Second Respondent. Following thereon, Applicant’s attorney addressed a letter of demand to the First Respondent requesting that it cease any and all use of the Virgin trademark and change the name of the company. A range of further correspondence was generated by Applicant’s attorneys.
On 4 August 2022, the Applicant’s attorney received an email from Phillip Miller and Co. stating that they had received correspondence from the Applicant’s attorney and that their client’s name had been approved by the Second Respondent and that to the extent relevant, the Applicant’s attorney should approach the CIPC for any action that it requires as opposed to the First Respondent.
Phillip Miller and Co. appeared to be the First Respondent’s auditors. Applicant’s attorney responded thereto stating that the Applicant was entitled to lodge a company name objection against the registration of the company name. Eventually Mr. Visagie informed the Applicant’s attorneys that he is no longer trading under the company name and that they should contact the new personal bookkeeper and auditor of the company, Mr. Stephan Olivier. Attempts to contact Mr. Olivier failed, hence the application was filed with the Tribunal.
It is the Tribunal’s view that the distinctive and memorable feature of the First Respondent’s name Virgin Corporate (Pty) Ltd is framed by way of the use of the name ‘Virgin’ which is identical to the well-known and registered Virgin trademarks of the Applicant. It is further clear that the Applicant has always used its Virgin trademark in South Africa in relation to goods of high standard of quality and that the use of the ‘Virgin’ trademark is central to its various businesses.
The Tribunal found that the First Respondent’s company name is confusing and/or deceptively similar to the Applicant’s registered Virgin trademark and that the First Respondent is in no way connected to the Applicant or to any of its businesses. The First Respondent’s company name fails to comply with section 11(2) (a) (b) and (c) of the Act. Therefore, the Applicant was entitled to relief as prayed.
Order:
- The First Respondent was directed to change its company name to one which does not incorporate the ‘Virgin’ trademark or any other trademark made / word which is confusing and/or deceptively similar thereto;
- In the event that the First Respondent fails to comply with paragraph 1 of this order, the Companies and Intellectual Property Commission is directed within three months from the date of this order in terms of section 160 (3) (b) (i) read together with section 142 of the Companies Act to change the name of the First Respondent to K2013/086947/07 (Pty) Ltd as Respondent’s interim company name on the Companies Register.
- The Applicant’s was exempted from establishing a social and ethics committee for five years.
- The Applicant is granted an extension to hold its AGM before 30th September 2023.