This is a consolidated matter comprising two applications, as appearing in the citations above. In the first application, Glodina Lifestyle Proprietary Limited (in business rescue) (Lifestyle), together with Mr Mahomed Mahier Tayob (Tayob) in his capacity as the appointed business rescue practitioner of Lifestyle, object to the company name of the second respondent, Glodina Towelling Proprietary Limited (Towelling) or the inclusion of the word “Glodina” in Towelling’s name. The objection is on the basis that Towelling’s name is the same as or is confusingly similar to Lifestyle’s name or falsely implies or suggests or is such as would reasonably mislead a person to believe incorrectly that Towelling is part of or associated with Lifestyle (the Main Application).