The applicant applied to the respondent for the reservation of the name “Be You Fragrances”. The respondent refused the application on 1 July 2014 because, in its opinion,there exits “comparative names”.The applicant applies in terms of s 160(3)(b) of the Companies Act 71 of 2008 (“Act” / “Companies Act”) and regulations 142 and 153 of the Companies Act (GNR 351 of 265 April 2011) (“Companies Act regulations” /“regulations”) for a default order that the respondent reserves the name “Be You Fragrances”.