This is an application to review and set aside the decision of the Companies and Intellectual Property Commission (the CIPC); application not opposed and, ostensibly, based on s 172 of the Companies Act 71 of 2008 (the Companies Act). The CIPC refused to reserve the name “DNV Business Assurance South Africa” in favour of the applicant, mainly, due to the inclusion of the word “Assurance” in the name. The CIPC’s view is that the inclusion of the word “Assurance” renders necessary the consent or approval of the Financial Sector Conduct Authority or FSCA under s 8(1) of the Long-Term Insurance Act 52 of 1998 (the Insurance Act) prior to the reservation of the name. Held, that the reservation of the name is not precluded by the Insurance Act or the Companies Act. Held, the CIPC’s decision is reviewed, set aside and the CIPC is directed to reserve the name.