The applicant caused an application for reservation of the name “CI PROJECTS INTERNATIONAL” to be made to the respondent on 10 November 2015.1 The respondent advised the applicant the very next day on 11 November 2015 that the name could not be approved due to existence of “Comparative Name” or “conflicts …identified”.2 The so-called comparative name is stated as “CI PROJECT AGRICULTURAL CO-OPERATIVE LIMITED”