On 23 May 2014 the Companies and Intellectual Property Commission, the respondent herein, issued a notice to Mr. Rishaad Dawood, the applicant herein. The respondent confirmed in terms of the notice that the name “PRESS COUNCIL OF SOUTH AFRICA” had been reserved in the applicant’s name for a period of six months. The applicant did not follow on the name reservation and it eventually lapsed. It is submitted that the name lapsed due to failure to register it because of “other circumstances”. However, these circumstances are not explained.